Vienna Fair revamped by Wolfgang Pelz

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It has been confirmed that Wolfgang Pelz, who manages Art Austria and Art Salzburg, will take over Vienna Fair from Reed Exhibitions having bought the rights to the Vienna Fair brand.

The event will be held at the usual location at Messe Wien congress center from October 8 to 11, 2015. The fair will end only days before the opening of Frieze London (on October 14), presenting a dilemma for many galleries. Pelz told Artnet news that he is not worried as the art fair “targets different dealers and collectors.”

 


Messe Wien Exhibition Center

 


Vienna Fair will take place close to Vienna Contemporary, running just before (September 25 to 27, 2015). This poses further problems given that the fair market is becoming over saturated in the city.